Unfiltered News and Entertainment
PNW Daily is your source for news, entertainment, and life in the Pacific Northwest. From fishing and outdoor adventures to legislation, border updates, and community events, we cover the stories that matter without the spin. Whether it is breaking news on floods, crowds crossing the border, or bills affecting residents, PNW Daily delivers reporting and content with honesty, insight, and a connection to the people and places that make the region unique.
Total Verified Views (Last 12 Months)
32,172,082+ views
(100% organic. No paid promotion.)
About the Founder and Editor-in-chief
Brian Henderson is an experienced journalist, storyteller, and digital content creator with a career spanning three decades of local, state, and freelance reporting. He developed and launched several successful brands in the Pacific Northwest including 105.7 The Hawk in Yakima, PNW Perks in Bellingham, covered PAC 12 sports at Fox Sports Eugene, reported for Capitol Network News at the Oklahoma State Capitol working for the legendary Darwin Maxey, and more. With a background in media, radio, and digital storytelling, Brian combines on-the-ground reporting with engaging content to inform, entertain, and connect viewers to the Pacific Northwest.
Brian has five daughters and moved to Whatcom County in February 2022 with his twins to serve as Production and Creative Services Director at Cascade Radio Group. There he developed the new PNW Media Group brand, helped launch My Bellingham Now as the new home of KGMI radio, PNW Perks and created much of the graphics you see their brands use today.
You might recognize him from Bellingham’s own Yeager’s Sporting Goods where he worked weekends for many years in the fishing department, sharing his love for the outdoors with eager new anglers and seasoned fishermen.
At PNW Daily, Brian and his team are committed to bringing the unfiltered stories of the region to life, blending news, entertainment, and local culture into one dynamic platform.
Audience Reach | Platform Scale | Distribution Power
Annual Cross-Platform Reach (Organic)
| Platform | Followers / Subscribers | Annual Views |
|---|---|---|
| TikTok | 33,000+ | 15,000,000+ |
| 11,300+ | 9,230,460 | |
| 6,700+ | 7,216,175 | |
| YouTube | 600+ subscribers | 725,447 |
Platform Breakdown
TikTok — Primary Distribution Engine
- 15+ million total views
- Multiple single-day spikes exceeding 1,000,000 views
- Repeated viral cycles tied to breaking news and live coverage
- Thousands of comments and shares during major regional events
TikTok is PNW Daily’s dominant real-time news and discovery platform.
Instagram — Discovery & Amplification
- 9,230,460 views (Jan 1 – Dec 27)
- 4.3 million reach
- 300,600+ interactions
- 97% non-follower discovery
Instagram delivers sustained regional discovery beyond a fixed follower base.
Facebook — Long-Tail Regional Reach
- 7,216,175 views
- 4,000,000+ three-second views
- 1,300,000+ one-minute views
- 99,000+ interactions
- 1,957 days of watch time
Facebook provides depth, repeat exposure, and regional saturation.
YouTube — Long-Form Credibility
- 725,447 views in the last 365 days
- 6,900+ watch hours
- 468 new subscribers year-over-year
- 354% subscriber growth
YouTube serves as PNW Daily’s archive for long-form, evergreen, and documentary-style coverage.
Platform Footprint
PNW Daily publishes original reporting across:
- TikTok
- YouTube
- pnwdaily.com
Coverage spans Washington, Oregon, Idaho, and cross-border Pacific Northwest communities, with national spillover during major news events.
Verification & Media Access
All metrics are platform-reported and organic.
Analytics screenshots and exports are available for press credentialing, event access, and institutional review.
